Summary
An international strategy, marketing and corporate affairs professional with over 10 years B2B and B2C experience working for blue chip companies in the global FMCG and internet sector.
Specialties:
Specialized in international strategy, corporate affairs and marketing of regulated product and brand categories, with a special interest in online, word-of-mouth and below the line activities. Currently holds a global role covering strategy and corporate affairs in one of the most challenged categories where partnership and corporate responsibility is critical for success.
Roles and experience
VP International Marketing at Swedish Match / Director – Global Strategy and Business Development at SMPM International AB – a joint venture between Philip Morris and Swedish Match
Previous Head of Marketing & Sales at Expekt.com
