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ONLINE GAMING IS ON A TIPPING POINT! IT’S DEVELOPING FROM A NICHE-PRODUCT TO A MASS MARKET PRODUCT.

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
– Malcolm Gladwell

Becoming mainstream will bring huge opportunities and challenges. You need to differentiate, be agile, be innovative, be aware!

The majority of the gaming events focus on mobile gaming, social gaming, big data, business intelligence, altcoins … – the list goes on and on. Is that all that that needs to be discussed, stated, evaluate and promoted?

Let’s take a look at the last couple of months and the waves of M&A’s: Bwin.party got acquired by GVC, Ladbrokes merged with Coral, and Paddy Power and Betfair agreed to a 6bn £ deal – which is pushing them on top of the game as the world’s biggest listed gaming operator.

If you want to survive in this harsh environment, you better work on the best breed of business, product and management – even as a giant. What about the small operators? Experts advise: Focus on niche markets, new products, pick markets with different rules and be agile.

You need to BE the core or be hardcore to survive.

Unswerving commitment, uncompromised dedication, intensity and the extreme is what the peripheric businesses of this universe thrives on. Certainly mobile gaming, social gaming, big data, business intelligence and all those buzzwords are making (depending on how well executed and utilized) the difference between the top notch and those that “just” sling up an online casino and wait for the money to roll in.

On 2015’s i-Gaming Forum in Stockholm we assembled the i-Gaming all-stars, like-minded enthusiasts and game changers. For 2016 I’d like to bring the discussion to the next level. One that is clearly differentiating the (hard)core from the rest of the industry by being excellent, innovative, early adopting and uncompromisingly dedicated.

Join us and get to the core of your business. Agile or giant.

Thomas Igou
Editorial Director, i-Gaming Forum