THE SWEDISH GAMING MARKET
– HOW 2017 WENT DOWN
Gross gaming revenue on the Swedish gambling market increased by 3.2% in 2017 compared with 2016. A slight slowdown can be noted when compared with the previous period when the growth rate was 5.3%.
Growth is being driven primarily by operators without Swedish permits who continue to win market share. These operators reported gross gaming revenue of around SEK 5.5 billion, up 12.8% on 2016. Operators with Swedish permits reported gross gaming revenue of around SEK 17.1 billion, down 0.5% on the previous year.
Total gross gaming revenue on the Swedish gambling market amounted to SEK 22.6 billion in 2017. Gross gaming revenue means revenue after paying winnings.
Performance in 2016-2017 of the leading operators
Svenska Spel including Casino Cosmopol reported gross gaming revenue of around SEK 9 billion, down 0.1% on 2016. Land-based gambling fell by 5.0% while online gambling climbed by 17.8%. Casino Cosmopol’s gross gaming revenue was SEK 1.13 billion, down 3.7%.
ATG reported gross gaming revenue of SEK 4.1 billion, up 3.1%. Land-based gambling decreased by 8.9% to SEK 1.7 billion. Meanwhile, online gambling produced gross gaming revenue of SEK 2.4 billion, up 13.9%.
Gambling and lotteries organised by non-governmental organisations reported largely unchanged gross gaming revenue in 2017 compared with 2016. Overall, their gross gaming revenue fell by 0.4%.
· Svenska postkodföreningen reported gross gaming revenue of SEK 2.1 billion, down 0.3% on 2016.
· Folkspel, with Bingolotto and Sverigelotten, reported gross gaming revenue of SEK 654 million, down 3.9% on 2016.
· IOGT-NTO, with Miljonlotteriet among others, reported gross gaming revenue of SEK 292 million, up 2.4% on 2016.
· SAP/SSU, with Kombilotteriet among others, reported gross gaming revenue of SEK 223 million, up 3.1% on 2016.
Other national lotteries reported gross gaming revenue of SEK 204 million, down 3.6% on 2016.
Swedish gambling market gross gaming revenue by operators, % (100% = SEK 22.6 billion)
How much are we spending on gambling in Sweden?
On average, every Swede aged over 18 lost SEK 2,824 through gambling in 2017. Of that sum, SEK 2,133 was lost to operators with Swedish permits and SEK 691 to operators without Swedish permits.
About the compilation
The gross gaming revenue figures for operators with Swedish permits are based on the figures supplied by the operators themselves. The figures for operators without Swedish permits are based on the figures from H2 Gambling Capital. Gross gaming revenue means revenue after paying winnings. Gross gaming revenue for some of the smaller national lotteries, land-based bingo activities, restaurant casinos as well as local and regional lotteries has been estimated by the Swedish Gambling Authority.
SOURCE: Lotteriinspektionen ( Swedish Gambling Authority)